The Gatekeeper Interview Assignment: Teaching Public Relations Students How to Write for the News Media and to Conduct Media Relations Effectively

Autor:	Elizabeth A. Johnson, Lynne M. Sallot
Rok vydání:	2006
Předmět:	Value (ethics) business.industry Communication Media relations Public relations business Psychology Focus group News media Education
Zdroj:	Journalism & Mass Communication Educator. 61:165-178
ISSN:	2161-4326 1077-6958
DOI:	10.1177/107769580606100204
Popis:	This study analyzes the results of two focus group discussions, and telephone and e-mail interviews with thirty-three former students who had completed “gatekeeper interviews” in public relations writing courses to judge the pedagogical value of the assignment. The gatekeeper interview requires students to go into the newsroom to interview working journalists who make decisions about using news information from public relations practitioners. The former students reported the assignment was beneficial in preparing them for real-life writing for media and media relations
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8775d782a9ece9a6a14ae61228e1208a https://doi.org/10.1177/107769580606100204 Zobrazit plný text záznamu