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In competition business environment, companies recognize the importance of collaboration throughout the entire product lifecycle. The main focus of the paper is on the collaboration in New Product Development (NPD) processes and how Product Lifecycle Management (PLM) strategy are likely to paradigm support advanced collaboration strategies, such as Mass Customization and Customer Co-Creation. The relation between these strategies and product lifecycle phases related to New Product Development is made. This paper is study of the basis for the further research that communicated being pursued by the first author. Keywords: Collaboration, Customer Co-Creation, Mass Customization, New Product Development, Product Lifecycle Management . |
