The influence of auditory and visual stimuli on the pleasantness of chocolate gelati
| Autor: | B. Thomas Carr, Daniel Shepherd, Yi Hsuan Tiffany Lin, Gianpaolo Grazioli, Michelle J.Y. Yoo, Svetlana Yakuncheva, Kevin Kantono, Nazimah Hamid |
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| Rok vydání: | 2016 |
| Předmět: |
0301 basic medicine
medicine.medical_specialty Visual perception genetic structures media_common.quotation_subject Audiology behavioral disciplines and activities Arousal 03 medical and health sciences 0404 agricultural biotechnology Perception medicine Active listening Experimental work media_common 030109 nutrition & dietetics Nutrition and Dietetics Crossmodal 04 agricultural and veterinary sciences 040401 food science Mood Psychology Time intensity Social psychology psychological phenomena and processes Food Science |
| Zdroj: | Food Quality and Preference. 53:9-18 |
| ISSN: | 0950-3293 |
| DOI: | 10.1016/j.foodqual.2016.05.008 |
| Popis: | Unrelated auditory cues may alter gustatory and hedonic perceptions to food, but it is unclear whether similar effects will be observed with congruent eating-environment sounds. This is the first experimental work to demonstrate how different eating-environment sounds, varying in quality, may influence pleasantness of food samples. In this study, trained participants (n = 90) were separated into two balanced groups. The first group provided temporal pleasantness measurements during consumption of three different chocolate gelati while listening to various eating-environment sounds, and a silent control condition. This procedure was followed using a second group though with the provision of pictures related to the eating-environment sounds. Both psychoacoustical and psychological measures of sound quality were associated with gelati pleasantness. Combined audiovisual cues further amplified pleasantness ratings compared to auditory cues only. The results are further explained in terms of the effects of mood and arousal on sensory perception. Findings from this study may assist in elucidating the real life implications of the effect of sounds on food pleasantness. |
| Databáze: | OpenAIRE |
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