Development of a business project for the development of a trading business
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
financial plan
organizational plan маÑкеÑинговÑй план оÑганизаÑионнÑй план бизнеÑ-план retail инÑеÑнеÑ-магазин бизнеÑ-планиÑование кÑпалÑники swimwear business plan business planning marketing plan online store ÑинанÑовÑй план ÑозниÑÐ½Ð°Ñ ÑоÑÐ³Ð¾Ð²Ð»Ñ |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-1336 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «РазÑабоÑка бизнеÑ-пÑоекÑа ÑазвиÑÐ¸Ñ ÑоÑгового бизнеÑа». ÐÐ°Ð½Ð½Ð°Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑазÑабоÑке бизнеÑ-плана Ð´Ð»Ñ Ð¸Ð½ÑеÑнеÑ-магазина. Ð Ñ Ð¾Ð´Ðµ иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñли ÑеÑÐµÐ½Ñ ÑледÑÑÑие задаÑи: 1. ÐзÑÑение ÑеоÑеÑиÑеÑÐºÐ¸Ñ Ð¾Ñнов бизнеÑ-планиÑованиÑ; 2. ÐпиÑание пÑодÑкÑа и анализ ÑÑнка; 3. Ð¢ÐµÑ Ð½Ð¸ÑеÑÐºÐ°Ñ ÑаÑÑÑ Ð¿ÑоизводÑÑва; 4. ÐÑганизаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑкÑÑÑа и ÑоÑма оÑганизаÑии бизнеÑа; 5. ÐаÑкеÑинговÑй анализ; 6. ÐÑенка ÑиÑков бизнеÑ-пÑоекÑа; 7. РазÑабоÑка ÑинанÑового плана. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑавленной Ñели бÑли пÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑазлиÑнÑе Ð²Ð¸Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, вклÑÑÐ°Ñ ÑкономиÑеÑкий, маÑкеÑинговÑй, ÑинанÑовÑй, ÑÑÑаÑегиÑеÑкий, пÑоизводÑÑвеннÑй, анализ ÑпÑоÑа и анализ ÑегменÑов иÑÑледÑемого ÑÑнка. РезÑлÑÑаÑом ÑабоÑÑ ÑÑал бизнеÑ-плана Ð´Ð»Ñ Ð¸Ð½ÑеÑнеÑ-магазина кÑпалÑников, Ð´Ð»Ñ ÐºÐ¾ÑоÑого бÑл ÑазÑабоÑан веÑÑ ÑÐµÑ Ð½Ð¸ÑеÑкий пÑоÑеÑÑ Ð¸Ð·Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑодÑкÑа, маÑкеÑинговÑй, оÑганизаÑионнÑй и ÑинанÑовÑй план, а Ñакже бÑли ÑаÑÑÑиÑÐ°Ð½Ñ Ð¾ÑновнÑе показаÑели ÑкономиÑеÑкой ÑÑÑекÑивноÑÑи пÑоекÑа. The topic of the final qualifying work: "Development of a business project for the development of a trading business". This thesis is devoted to the development of a business plan for an online store. In the course of the study, the following tasks were solved: 1. The study of the theoretical foundations of business planning; 2. Product description and market analysis; 3. Technical part of production; 4. Organizational structure and form of business organization; 5. Marketing analysis; 6. Business project risk assessment; 7. Development of a financial plan. To achieve this goal, various types of analysis were carried out, including economic, marketing, financial, strategic, production, demand analysis and analysis of segments of the market under study. The result of the work was a business plan for an online swimwear store, for which the entire technical process of manufacturing the product was developed, for which a marketing, organizational and financial plan was developed, and the main indicators of the economic efficiency of the project were calculated. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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