Business model innovation by design: a review of design’s role in business model innovation

Autor: Karla Straker, Cara Wrigley, Scott T. Bryant
Rok vydání: 2020
Předmět:
Zdroj: International Journal of Design Creativity and Innovation. 8:125-140
ISSN: 2165-0357
2165-0349
DOI: 10.1080/21650349.2020.1717997
Popis: In recent years, design research has increasingly focused on its use in the business model and innovation space. Despite this increased, little clarity exists surrounding the contribution of design...
Databáze: OpenAIRE