Autor:	Jack Baranson, Philip F. Banks
Rok vydání:	1993
Předmět:	Alliance Pacific Rim GRASP Joint (building) Business Marketing Strategic alliance
Zdroj:	Planning Review. 21:28-54
ISSN:	0094-064X
DOI:	10.1108/eb054448
Popis:	Innovative companies in the U.S., Mexico, and the Pacific Rim are experimenting with a new type of transnational strategic alliance (TSA). By sharing complementary resources and capabilities across borders—and splitting the costs and risks—these TSAs can take advantage of market opportunities that most firms dare not grasp for on their own. They represent radical departures from traditional joint ventures in terms of the objectives, perspectives, and relationships of alliance partners.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::87108b5585a8df2316cd84a56b3e7254 https://doi.org/10.1108/eb054448 Zobrazit plný text záznamu