Resource-based strategies and problem structuring: using resource maps to manage resource systems
Autor: | John D. W. Morecroft, Martin Kunc |
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Rok vydání: | 2009 |
Předmět: |
Marketing
Strategic planning Decision support system 021103 operations research Knowledge management Operations research business.industry Strategy and Management 0211 other engineering and technologies 02 engineering and technology Management Science and Operations Research Business model Structuring Management Information Systems Resource (project management) 0202 electrical engineering electronic engineering information engineering Information system Economics 020201 artificial intelligence & image processing Asset (economics) Project management business |
Zdroj: | Journal of the Operational Research Society. 60:191-199 |
ISSN: | 1476-9360 0160-5682 |
DOI: | 10.1057/palgrave.jors.2602551 |
Popis: | The resource-based view of strategy seeks to explain why some firms consistently outperform rivals in the same industry by acquiring a unique set of strategic assets (or resources). However, differences between dominant managerial mental models in management teams lead to disagreement at the moment of implementing distinct resource-building strategies. This managerial and cognitive view of strategic decision making and competition lends itself to investigation through problem structuring methods. We suggest that resource maps, as a problem structuring method, can be used to interpret managerial mental models for strategic decision making in terms of resource-building processes. Through resource maps, we represent the system of asset stocks believed to be most important for driving business performance. We illustrate the framework by comparing and contrasting maps of the system of resources (asset stocks) that best characterize two leading firms in the UK commercial radio broadcasting industry. |
Databáze: | OpenAIRE |
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