PENERAPAN STRATEGI PROMOSI MELALUI SISTEM TELEMARKETING (Studi Kasus: Pameran Bandung INAFACT 2017)

Autor: Ranny Hanartani Hanartani, Maswir Maswir
Rok vydání: 2018
Zdroj: Ekonomi & Bisnis. 17:98-103
ISSN: 2407-9081
1412-2774
DOI: 10.32722/eb.v17i2.1407
Popis: P er s a i n g a n s e n g i td a l amp e m a s aranpro d ukb a r a n gd a n j a s a m e m i c up e r u s a h a an u nt u k l e b i hta n g g apterh a d a p pe r u b a h an p a s ar y a ng s a n g at c e p atd a n p eru s a h a a nh a r us d a p a t m e l a k s a n a k an s trat e gi y a n gte p at. S e p ertip a d a p e r s a i n g a nb i s n i s y a ngter j a d ip a da i n d u s tri MICE ( M e e t i n g,Inc e nt i v e,Con f er e n c e a nd E x h i b i t i o n ) s e k a r a n gd a p a td i b i l a n g c u k up k et a t. Hal i n i m e n d o r o n g m u n c u l n y ap e r u s a h a a n e v e n tor g a n i z er b aru y a n g s i a pb e r s a i ngd a l am m e m b e r i k an k e u n g g u l a n n y a m a s i n g - m a s i n g . T akte r k e c u a l i P T . P r o d u ta P r o m o s i n d o. S a l ah s atu s trat e g ip e m a s aran y an g d i g u n a k ana d a l ah t e l e m a rk et i n g . P e n e l i t i an i n id i l a k u k an d e n g an m et o de k u a l i ta t i f . P e n e l i t i an i n ib e r t u j u a nu n tuk m e n g e t a h u i d a n m e n g a n a l i s a p e n e r a p a n s trat e g ipro m o s i m e l a l ui s i s t emte l e m a r k e t i ng y a n g d i g u n a k an o l e h P T . P r o d uta P r o m o s i n d o. A d a p u n m et o dep e n g u m p ul a n d a ta y a n gd i g u n a k an y a i t uo b s er v a s i d an w a w a n c a r a. P e n e l i t i an i n i m e n u n j u k k anb a h wa t a h a p a n s i s tempr o m o s i s e b u ah p a m eran d e n g an m e n g g u n a k ant e l e m a r k et i ng a d a l ah m e m b u a td a t a b a s e , m e m p e r b a r uid a t a b a s e , d a n m e l a k u k anpro s esp e n e l p o n a n.Ha si l p e n e li t i a n i n i m e n u n j u k k an b a h w a s tra t e g ip r o m o s i m e l a l ui t e l e m a r k et i ng b e l umd a p a t d i k at a k anb e r h a s i lat a ut i d a kd a l am m e n a r i k m i n a t k o n s u m e n
Databáze: OpenAIRE
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