Autor:	Zhengjie Liu, Stavros Asimakopoulos, George Boretos, Frank Spillers
Rok vydání:	2013
Předmět:	User experience design business.industry Human–computer interaction Computer science Mobile advertising Context (language use) General Medicine business User interface design
Zdroj:	ACM SIGMOBILE Mobile Computing and Communications Review. 17:3-4
ISSN:	1931-1222 1559-1662
DOI:	10.1145/2542095.2542098
Popis:	As mobile-based applications and services are expanding, the need to take a human-centred approach in their design and adoption becomes ever more important. This study aims to provide an understanding of users from different countries and principles that support better design of user experience (UX) in the context of mobile advertising.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::86eaae92899655180848c3c137a57101 https://doi.org/10.1145/2542095.2542098 Zobrazit plný text záznamu