Discussion

Autor:	G. Meerdink, Anita R. Linnemann, Wim M.F. Jongen, M.T.G. Meulenberg
Rok vydání:	1998
Předmět:	Engineering Process management Product innovation business.industry Conceptual model (computer science) Technology development Systems analysis Strategic investment Product (category theory) Marketing business Discipline Stepwise approach Food Science Biotechnology
Zdroj:	Trends in Food Science & Technology. 9:409-414
ISSN:	0924-2244
DOI:	10.1016/s0924-2244(99)00006-0
Popis:	The complexity of the issue of product innovation and product acceptance requires an integrated view. There is a need for new concepts in which the existing various disciplinary approaches are combined into one integrated, techno-managerial approach. This article presents a conceptual model for translation of consumer preferences and perceptions into desired technologica developments based on a systems analysis. This stepwise approach can be used as a tool to direct strategic investments in product innovation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::86cb3aaab2986efd11cef8aea7a17ac2 https://doi.org/10.1016/s0924-2244(99)00006-0 Zobrazit plný text záznamu Full Text from ScienceDirect