An Assessment of Illinois Farmers' Market Patrons' Perceptions of Locally-Grown Vegetables

Autor:	Cesar Velasquez, John B. Masiunas, Catherine Eastman
Rok vydání:	2005
Předmět:	Agricultural science Willingness to pay Plant Science Business Health benefits Pound (mass) Agronomy and Crop Science
Zdroj:	Journal of Vegetable Science. 11:17-26
ISSN:	1548-1689
DOI:	10.1300/j484v11n01_03
Popis:	A study was conducted at the Urbana farmers' market and a farm stand in Collinsville to determine patrons' perceptions about locally-grown vegetables. The majority of study participants at Urbana (67%) and Collinsville (57%) werewilling to pay a ten cent, or more premium per pound for locally-grown produce. There was less willingness to pay any premium for vegetables with health benefits. Sizable minorities of Urbana (33%) and Collinsville (47%) farm market patrons would not pay more than a penny premium per pound for vegetables with health benefits. Participants at both markets who were willing to pay a premium for vegetables with health benefits were more likely to purchase any new types of vegetables entering the market.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::86bd86c6705d692893476c1cecd365e3 https://doi.org/10.1300/j484v11n01_03 Zobrazit plný text záznamu Plný text ve formátu PDF