| Popis: |
It is popular for people to purchase goods online, the college students are the main part of the customs shopping online. This study is to figure out what factors can influence the online shopping satisfaction of college students by using a self-compiled questionnaire. Then this paper uses a regression model to analyze the data collected from college students. The results show that most college students shop online once or three times a week, and their average monthly consumption amount is around 1,000 yuan. The whole attitude presents a positive attitude among college students. What’s more, the main factors affecting consumers 'satisfaction with online shopping are: the product description is not expected, the sellers' services, the website information security and the convenience of the website. Only by finding out the main influencing factors can this report put forward opinions accordingly, to optimize the online shopping experience and further promote the prosperity and evolution of online shopping. |
