When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector

Autor:	María Eugenia López-Pérez, Ana Fuster Mur, Alan Wilson, Yolanda Polo Redondo, Jesús Cambra-Fierro
Rok vydání:	2013
Předmět:	Organizational Behavior and Human Resource Management Market oriented Market orientation Corporate social responsibility Real estate Context (language use) Business Business and International Management Marketing
Zdroj:	Journal of Management & Organization. 19:150-166
ISSN:	1839-3527 1833-3672
DOI:	10.1017/jmo.2013.12
Popis:	The purpose of this paper is to examine firms’ adoption of corporate social responsibility activities and the efficacy of such activities in specific contexts and industries. This paper analyses the specific context of the Spanish construction and real-estate industry. By using a longitudinal multi-case approach, the study suggests links between market orientation and corporate social responsibility. The research also identifies two profiles of firms. The first group, which is proactive (e.g., market oriented), demonstrate altruistic concerns about consumers and corporate social responsibility; for the second, which is more reactive, their concerns about corporate social responsibility are more opportunistic and aimed at attracting additional customers or responding to competitive pressures.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::868401b6fe43908d83dc539df8e241ba https://doi.org/10.1017/jmo.2013.12 Zobrazit plný text záznamu