Pemanfaatan WhatsApp Group Sebagai Media Promosi dalam Penjualan Online
| Autor: | Trufi Murdiani, Ahmad Jefri Andika, Wisnu Ilham Widiyanto |
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| Rok vydání: | 2022 |
| Zdroj: | Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis. 7:69-76 |
| ISSN: | 2502-1796 2527-4198 |
| DOI: | 10.24967/ekombis.v7i1.1311 |
| Popis: | The use of internet in helping online-based small and medium enterprises has also make the choice of using social media on smarphones foe online business continues to grow rapidly. By utilizing social media, business people are no longer have trouble in marketing their products because it is done anytime, anywhere and to anyone by its purposes. Social media such as WhatsApp has begun noticed by micro, small and medium enterprises (MSMEs) in online selling. Moreover, with WhatsApp Group (WAG) feature, business people communicate and promote their products and services via online in real time and efficiently. The display of promotional materials distributed using WAG is more diverse and interesting because it can be in the form of written messages, voices, photos, videos, graphics or links. Even though doing business using WAG, there are also weaknesses, such as the content of messages that are cleared in chat by other users, or not being read in the midst of a busy chat from fellow WAG members. |
| Databáze: | OpenAIRE |
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