Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective
| Autor: | null Utkarsh, Roopak Kumar Gupta |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Retailing and Consumer Services. 65:102879 |
| ISSN: | 0969-6989 |
| DOI: | 10.1016/j.jretconser.2021.102879 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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