ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR
| Autor: | Lorena Ruiz-Fernández, Louise Mc Bride, Lindsey Drylie Carey, Laura Rienda-García |
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| Rok vydání: | 2019 |
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| Zdroj: | Global Fashion Management Conference. 2019:14-16 |
| ISSN: | 2288-825X |
| DOI: | 10.15444/gfmc2019.01.02.01 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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