Former Yugoslav national parks are going social?: An exploratory study on Facebook

Autor:	Đorđije A. Vasiljević, Uglješa Stankov, Miroslav D. Vujičić, Marija Cimbaljević, Nataša Dragović, Vanja Pavluković
Rok vydání:	2018
Předmět:	business.industry Political science Exploratory research Social media The Internet Public relations business Montenegro Variety (cybernetics)
Zdroj:	Turizam. 22:10-18
ISSN:	1821-1127 1450-6661
DOI:	10.5937/22-17511
Popis:	Today, a large number of people use the Internet for a variety of purposes. There is a growing presence of social networks in different spheres of life. Consequently, the connection of national parks and social media has begun. In this way, the management of national parks is facilitated in general, because data from social media can be of great help. Communication with visitors of national parks, through social media, has great potential in protecting such areas, but also in providing a wealth of experience. Therefore, it is essential to constantly update and direct visitors to the official Facebook sites of national parks. In this paper, the presence and activity of national parks sites on Facebook, in Former Yugoslavia (Bosnia and Herzegovina, Croatia, FYR Macedonia, Montenegro, Serbia and Slovenia) is explored with the aim to seek for common practices, good examples or pitfalls.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8617b94ae5d2492422b45e92fc4d3480 https://doi.org/10.5937/22-17511 Zobrazit plný text záznamu