| Popis: |
This chapter addresses several potential risks and criticisms in banning behavioral advertising and the surveillance apparatus. It cites the 2021 privacy measures, such as Apple offering the option to avoid third-party tracking and Google experimenting with replacing individual tracking with its FLoC option of placing users in groups. It then examines the toll from the surveillance economy, including the harm to our privacy, the costs of behavioral discrimination, the costs of “brain hacking” and exploiting the brain’s attraction to divisiveness, the social costs from “echo chambers” and “filter bubbles,” and the costs to our democracy. Once these costs are considered against the marginal benefit, if any, from behavioral advertising, the chapter concludes that behavioral advertising should be banned, and that the law should allow us to avoid being profiled, to not have our personal data amalgamated, to opt out of personalized services and to decide, without penalty, the right to limit at the onset what data is collected about us and for what purpose. |
