In Pursuit of Product Modularity: Impediments and Stimulants

Autor:	Glen M. Schmidt, Sezer Ülkü, Bardia Kamrad
Rok vydání:	2017
Předmět:	Focus (computing) Modularity (networks) Product design Strategy and Management 05 social sciences Innovation management Risk analysis (engineering) 0502 economics and business 050211 marketing Strategic management Business Product (category theory) Marketing 050203 business & management
Zdroj:	California Management Review. 59:97-113
ISSN:	2162-8564 0008-1256
DOI:	10.1177/0008125617722793
Popis:	This article develops a framework, including a 2 × 2 matrix, to help guide firms in deciding when to design their products to be integral, modular-in-production, modular-in-use with a focus on selling “cartridges,” or modular-in-use with a focus on promoting numerous apps. Three key factors are as follows: the level of user heterogeneity, the disparity across components in frequency of updating, and the modularity/integrality penalty.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::84da71191bdd75de8bc5c168ca599f34 https://doi.org/10.1177/0008125617722793 Zobrazit plný text záznamu Plný text ve formátu PDF