Research of the international market for the sale of goods
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-1342 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «ÐÑÑледование междÑнаÑодного ÑÑнка ÑбÑÑа ÑоваÑа». ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¼ÐµÐ¶Ð´ÑнаÑоднÑÑ ÑÑнков ÑбÑÑа, Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð²Ð½ÑÑÑенней и внеÑней ÑÑÐµÐ´Ñ Ð¿ÑедпÑиÑÑÐ¸Ñ Ð¸ вÑÑ Ð¾Ð´Ñ Ð½Ð° новÑе ÑÑнки. РпÑоÑеÑÑе иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñли ÑеÑÐµÐ½Ñ ÑледÑÑÑие задаÑи: 1. Ðнализ междÑнаÑодного ÑÑнка ÑбÑÑа. 2. ÐзÑÑение поÑенÑиалÑнÑÑ Ð¼ÐµÐ¶Ð´ÑнаÑоднÑÑ ÑÑнков ÑбÑÑа. 3. Ðнализ маÑкеÑинговой ÑÑÐµÐ´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐР«GaGa Games». 4. РазÑабоÑка маÑкеÑинговой ÑÑÑаÑегии вÑÑ Ð¾Ð´Ð° компании GaGa Games на междÑнаÑоднÑй ÑÑнок. 5. ÐÑенка ÑÑÑекÑивноÑÑи пÑедложеннÑÑ ÑекомендаÑий. РабоÑа вÑполнÑлаÑÑ Ð² ÐбÑеÑÑве Ñ Ð¾Ð³ÑаниÑенной оÑвеÑÑÑвенноÑÑÑÑ Â«GaGa Games». Ð Ñ Ð¾Ð´Ðµ ÑабоÑÑ Ð±Ñли ÑаÑÑмоÑÑÐµÐ½Ñ Ð²Ð½ÑÑÑеннÑÑ Ð¸ внеÑнÑÑ ÑÑеда пÑедпÑиÑÑиÑ, его конкÑÑенÑоÑпоÑобноÑÑÑ Ð¸ возможноÑÑÑ Ð²ÑÑ Ð¾Ð´Ð° на иноÑÑÑаннÑе ÑÑнки. Также бÑла пÑоведена оÑенка влиÑÐ½Ð¸Ñ Ñил, ÑлабоÑÑей и ÑгÑоз Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑми меÑодом SWAT анализа. РезÑлÑÑаÑом ÑабоÑÑ ÑÑала ÑазÑабоÑка Ð´Ð»Ñ ÐÐР«GaGa Games» пÑедложений по ÑаÑÑиÑÐµÐ½Ð¸Ñ Ð½Ð° иноÑÑÑаннÑй ÑÑнок, ÑазÑабоÑка ÑекомендаÑий по ÑвелиÑÐµÐ½Ð¸Ñ Ð¾ÑведомленноÑÑи о компании, ÑоÑмиÑование ÑпÑоÑа и ÑÑимÑлиÑование ÑбÑÑа пÑодÑкÑии. The topic of the final qualifying work: "Research of the international market for the sale of goods". This work is devoted to the analysis of international sales markets, the analysis of the internal and external environment of the enterprise and the entry into new markets. In the course of the study , the following tasks were solved: 1. Analysis of the international sales market. 2. Study of potential international sales markets. 3. Analysis of the marketing environment of GaGa Games LLC. 4. Development of a marketing strategy for GaGa Games to enter the international market. 5. Evaluation of the effectiveness of the proposed recommendations. The work was carried out in the Limited Liability Company "GaGa Games". During the work, the internal and external environment of the enterprise, its competitiveness and the possibility of entering foreign markets were considered. An assessment of the impact of strengths, weaknesses and threats with the capabilities of SWAT analysis was also carried out. The result of the work was the development of proposals for expansion to the foreign market for GaGa Games LLC, the development of recommendations to increase awareness about the company, the formation of demand and promotion of sales of products. |
| Databáze: | OpenAIRE |
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