Search Convenience and Access Convenience: The Difference Between Website Shopping and Mobile Shopping
| Autor: | Yousef K. Qawqzeh, Firas Haddad, Kamal Eldin Eldaw, Mutasem K. Alsmadi, Usama A. Badawi, Ayman N. Alkhaldi, Osama Ahmed Abdelkader, Ibrahim Almarashdeh, Ghaith M. Jaradat |
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| Rok vydání: | 2019 |
| Předmět: |
Focus (computing)
business.industry Computer science 05 social sciences Internet privacy Significant difference Mobile apps 020206 networking & telecommunications Usability Sample (statistics) 02 engineering and technology Term (time) 0502 economics and business 0202 electrical engineering electronic engineering information engineering 050211 marketing business |
| Zdroj: | Proceedings of the Tenth International Conference on Soft Computing and Pattern Recognition (SoCPaR 2018) ISBN: 9783030170646 SoCPaR |
| Popis: | Now a day we use online platforms for everything in our daily life. Using shopping online via mobile application and shopping via online website become a typical procedure in our daily life. People like to do shopping online, but we still did not know the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study aimed to investigate the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study used a sample of 143 participant to measure the adoption of shopping online via both website and mobile shopping. The collected data analyzed using SPSS. The results show that mobile apps is more adopted in term of accessibility but website shopping is more adopted in term searchability. This study did not find significant difference it term of total adoption of both website and mobile shopping. The future researchers could focus in measuring the difference in term of usability and security which we assume could bring a valid result. |
| Databáze: | OpenAIRE |
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