| Popis: |
This article examines the recent engagement with media by the closed Christian sect, the Plymouth Brethren Christian Church (pbcc). Historically the pbcc have been reluctant to engage with mainstream media, preferring instead to keep their own council. However, the rejection by the Charity Commission for England and Wales of an application by a pbcc trust for charitable status proved to be a catalyst for significant and sustained media engagement. The concept of mediatization is utilised as a meta-process to frame the way the pbcc engaged with media in order to demonstrate how they provide ‘public benefit’ to the wider community, which was crucial to the successful gaining of charitable status. |
