The effects of a high fidelity vibro-kinetic multisensory experience on implicit and explicit brand recognition
| Autor: | Sylvain Sénécal, Renaud Legoux, Marc Fredette, Pierre-Majorique Léger, Horea Pauna, Jean-François Ménard, Élise Labonté-LeMoyne, François Courtemanche |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Brand names
Cognitive Neuroscience Brand awareness media_common.quotation_subject Economics Econometrics and Finance (miscellaneous) Fidelity Experimental and Cognitive Psychology Behavioral Neuroscience Neuropsychology and Physiological Psychology Explicit memory Business Management and Accounting (miscellaneous) Implicit memory Psychology Applied Psychology Cognitive psychology media_common |
| Zdroj: | Journal of Neuroscience, Psychology, and Economics. 12:18-33 |
| ISSN: | 2151-318X 1937-321X |
| DOI: | 10.1037/npe0000103 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|