Global Service Learning through Green Mapping Tourism Development in the Brazilian Atlantic Rainforest

Autor:	Claudia G. Green, Arthur G. Green
Rok vydání:	2009
Předmět:	business.industry Information sharing Service-learning Public relations Education Local community Cultural heritage Hospitality Tourism Leisure and Hospitality Management Political science Marketing business Social responsibility Sustainable tourism Tourism
Zdroj:	Journal of Hospitality & Tourism Education. 21:43-54
ISSN:	2325-6540 1096-3758
DOI:	10.1080/10963758.2009.10696959
Popis:	Paraty Green Map is a global social responsibility service learning project that promotes sustainable tourism development in the Brazilian Atlantic Rainforest. This project is based on the development of public-private partnerships including universities, the businesses, citizens, and local governments in the United States and Brazil and the United Nations. Paraty Green Map is a project which incorporates “high technology” in the form of web based information sharing and collaboration and “high touch” involving person to person interviews and collaborations within the local community in Paraty, Brazil. The purpose of this project is to reorient tourism activity to those locations that support the local community, maintain ecological integrity, and develop cultural heritage. Students and faculty developed a Green Map Survey instrument; interviewed citizens to learn of the cultural and ecological history; documented sustainable local businesses; and collaboratively designed web pages and an interac...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::83579468359e4c95897d5022b9961631 https://doi.org/10.1080/10963758.2009.10696959 Zobrazit plný text záznamu