Autor:	Antonella Mei-Pochtler, Hannes Gurzki
Rok vydání:	2018
Předmět:	Empirical research Market economy Global citizenship Profit (economics)
Zdroj:	Luxus als Distinktionsstrategie ISBN: 9783658215682
DOI:	10.1007/978-3-658-21569-9_7
Popis:	Luxury is more than a sociological or historical concept. It offers worldwide huge market opportunities. Luxury is, first and foremost, a global industry with growing demands and a profit rates high above average consumer goods. Out of their global experience with leading international luxury brands, the two interviewees paint a contemporary picture of the global market of luxury brands and products, based on empirical studies, at the beginning of the XXI Century.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8348446c4d101fc7acebb1e37a5238b9 https://doi.org/10.1007/978-3-658-21569-9_7 Zobrazit plný text záznamu