The Effect of Product Anthropomorphism on Choice of Product with Superior Appearance : Focusing on Compensatory Inference as a Moderator

Autor:	Jaehwi Kim, Seung-Cheol Jung
Rok vydání:	2019
Předmět:	Product choice Computer science Product (mathematics) media_common.quotation_subject Econometrics Inference Moderation Function (engineering) Cognitive load media_common
Zdroj:	The Korean Journal of Advertising. 30:59-83
ISSN:	1225-0554
DOI:	10.14377/kja.2019.5.31.59
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::83382fe73c98dd6b2ad100edbcc7ae88 https://doi.org/10.14377/kja.2019.5.31.59 Zobrazit plný text záznamu