The Persuasive Advantage of Political Video over Text
| Autor: | Wittenberg, Chloe, Tappin, Ben, berinsky, adam, Rand, David |
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| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.17605/osf.io/uy8wc |
| Popis: | Using an online survey experiment with a diverse U.S. sample, we investigate differences in the persuasive power of political video versus text. Specifically, we examine whether viewing political messages in video versus textual form influences respondents' beliefs about these messages’ authenticity, as well as their subsequent attitudes and behavior. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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