European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use

Autor:	Wim van Dalen, Jordy F. Gosselt, Jördis Wothge, Rutger C. M. E. Engels, Dirk Schreckenberg, Franca Beccaria, Corrado Celata, Michal Bujalski, Avalon de Bruijn, Luiza Słodownik, Peter J. Anderson, Jacqueline Tanghe, Rebecca N. H. de Leeuw
Rok vydání:	2016
Předmět:	Direct-to-consumer advertising Longitudinal study business.product_category business.industry Medicine (miscellaneous) Binge drinking Poison control Context (language use) 03 medical and health sciences Psychiatry and Mental health 0302 clinical medicine 030225 pediatrics Alcohol advertising Injury prevention Medicine 030212 general & internal medicine Marketing business health care economics and organizations Promotional Item
Zdroj:	Addiction. 111:1774-1783
ISSN:	0965-2140
DOI:	10.1111/add.13455
Popis:	This is the first study to examine the effect of alcohol marketing exposure on adolescentsâ?T drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure. School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland. A total of 9075 eligible respondents participated in the survey (mean age 14â??years, 49.5% male. Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials. Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescentsâ?T alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::830c1d9bc7da100f76e42a5348d96a68 https://doi.org/10.1111/add.13455 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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