Identity-Congruent Communication in User Interface Design: The Case of Medically Underserved Smokers

Autor:	Aswini Sukumar, Jennifer R. Warren
Rok vydání:	2013
Předmět:	business.industry Strategy and Management Communication Debriefing medicine.medical_treatment education Applied psychology Usability Focus group Health equity User interface design Usability lab medicine Smoking cessation User interface business Psychology Social psychology
Zdroj:	Howard Journal of Communications. 24:348-369
ISSN:	1096-4649 1064-6175
DOI:	10.1080/10646175.2013.835590
Popis:	Internet-delivered smoking cessation interventions have proven somewhat effective but with only limited participation of lower income African American smokers in evaluation studies. The current study examined this disparity through web interface development and preliminary usability evaluation of a smoking cessation user interface among low-income African American smokers. An identity-congruent approach was proposed to guide the development and usability evaluation of the No Smokin' Hood interface. To develop the interface, 9 focus groups (n = 56) were conducted to gather perceptions of the web as resource in quitting smoking and identity-related preference in using smoking cessation websites. Eight participants were then recruited into 90-min interviews held in the usability lab at a large Midwestern university. Findings represent qualitative thematic analyses of think-aloud responses, a desirability matrix, and debriefing questions. Findings suggest satisfaction with identity-congruent domains—personal,...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::82f3daa9fa80d29bb87e575211b95a32 https://doi.org/10.1080/10646175.2013.835590 Zobrazit plný text záznamu