Understanding Indian Online Clothing Shopper Loyalty and Disloyalty: The Impact of E-Lifestyles and Website Quality
| Autor: | Shweta Pandey, Deepak Chawla |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
business.industry
media_common.quotation_subject 05 social sciences Advertising Sample (statistics) Clothing Exploratory factor analysis Website quality Confirmatory factor analysis Human-Computer Interaction Management of Technology and Innovation 0502 economics and business Loyalty 050211 marketing Profitability index Marketing business Psychology 050203 business & management media_common |
| Zdroj: | Journal of Internet Commerce. 15:332-352 |
| ISSN: | 1533-287X 1533-2861 |
| Popis: | Understanding loyalty and disloyalty in conjunction can ensure comprehensive understanding of loyalty which is important for sustained profitability of online retailers. This study examines the simultaneous impact of consumer-related (e-lifestyles) and technology-related (website quality) dimensions on loyalty and disloyalty of Indian online clothing shoppers. Two survey-based samples of data were collected from 217 (Sample 1) and 644 (Sample 2) experienced online shoppers. Exploratory factor analysis and confirmatory factor analysis techniques were used to validate e-lifestyle (three dimensions) and website quality dimensions (four dimensions). Sample 2 was divided into loyal and disloyal groups (based on loyalty scores) which were subject to logistic regression. While both e-lifestyle and website quality dimensions are significant in discriminating between the loyal and disloyal groups, the effect of website quality dimensions is more pronounced with website visual-engagement having the highest ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
| Nepřihlášeným uživatelům se plný text nezobrazuje | K zobrazení výsledku je třeba se přihlásit. |