The effects of perceived product attributes on the perception of beef

Autor:	Dale J. Menkhaus, Glen D. Whipple, Damien P. M. Colin, Ray A. Field
Rok vydání:	1993
Předmět:	Economics and Econometrics Calorie media_common.quotation_subject Geography Planning and Development Advertising Perception Animal Science and Zoology Quality (business) Product (category theory) Marketing Psychology Agronomy and Crop Science Food Science media_common
Zdroj:	Agribusiness. 9:57-63
ISSN:	1520-6297 0742-4477
DOI:	10.1002/1520-6297(199301)9:1<57::aid-agr2720090106>3.0.co;2-8
Popis:	The objective of this study was to identify perceived characteristics of beef which impact quality perception. Results indicate that concerns with beef related to cholesterol and calorie content, artificial ingredients, convenience characteristics, how it is displayed in the store, and expense each significantly adversely affected quality perception. © 1993 John Wiley & Sons, Inc.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::82b2ba58de2803c30c710bb986778f3d https://doi.org/10.1002/1520-6297(199301)9:1<57::aid-agr2720090106>3.0.co Zobrazit plný text záznamu Plný text ve formátu PDF