P&G is Selling Oxydol!
| Autor: | David Rosenthal, Tom S. Clark, Melissa S. Baucus, Sherrie E. Human |
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| Rok vydání: | 2010 |
| Předmět: | |
| Zdroj: | Entrepreneurship Theory and Practice. 35:395-412 |
| ISSN: | 1540-6520 1042-2587 |
| DOI: | 10.1111/j.1540-6520.2009.00355.x |
| Popis: | Todd Wichmann and Rich Owen must decide whether to leave their dream jobs working for Procter & Gamble (P&G) and start their own business. They need to engage in the business planning process to decide whether to purchase Oxydol, one of the oldest detergent brands at P&G. This includes assessing whether Oxydol represents a good opportunity and if they can turn around the brand's declining sales. The most difficult challenge for Todd and Rich, though, involves finding venture capital funding for purchasing a detergent brand at a time when venture capitalists invest mainly in high technology and Internet ventures. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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