Steel Corp: Using Logistics Criteria to Segment Customers
Autor: | Markus Gerschberger, Ila Manuj, Patrick Freinberger |
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Rok vydání: | 2018 |
Předmět: | |
Zdroj: | Council of Supply Chain Management Professionals Cases. :1-16 |
ISSN: | 2631-598X |
DOI: | 10.1108/case.cscmp.2018.000021 |
Popis: | Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be important to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis. |
Databáze: | OpenAIRE |
Externí odkaz: |