The Effects of the Perception of Black Consumer Behavior on Emotion Labor and Self-Esteem in Hair Service Employees

Autor:	Seo-Yun Lee, Yong-Mi Jin
Rok vydání:	2021
Předmět:	Service (business) Emotional labor media_common.quotation_subject Perception Self-esteem Psychology Social psychology Consumer behaviour media_common
Zdroj:	Journal of the Korean Society of Cosmetology. 27:880-889
ISSN:	2765-5881 1229-4349
DOI:	10.52660/jksc.2021.27.4.880
Popis:	The purpose of this study is study the effects of perceived black consumer behavior on emotional labor and self-esteem by hair service workers. 298 hair service workers in Seoul and Gyeonggi Province collect data through a survey. Analysis method uses SPSS 26.0 Program to analyze frequency factor analysis, reliability analysis, Multiple regression analysis was performed. First, Second, black consumer behavior has been shown to have statistically significant static on emotional labor. Second, black consumer behavior has been shown to have statistically significant static effects on self-esteem. Third, emotional labor has a statistically significant adverse effect on self-esteem. This study will help identify the negative phenomena of black service industry and further shape effective measures to cope with black consumer’s efficient response and ultimately provide basic data to beauty service professionals to live a healthy and higher quality live.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::81fc31993c4de6b806945c06a4d5bcee https://doi.org/10.52660/jksc.2021.27.4.880 Zobrazit plný text záznamu