Autor:	Sung-Wook Yoon, Dong-Il Yoon
Rok vydání:	2015
Předmět:	Brand image Brand trust Psychology Social psychology ComputingMilieux_MISCELLANEOUS Image (mathematics)
Zdroj:	Journal of the Korea Academia-Industrial cooperation Society. 16:1745-1752
ISSN:	1975-4701
DOI:	10.5762/kais.2015.16.3.1745
Popis:	This study provides a framework for understanding the effects of brand image(symbolic and functional) on emotional commitment and behavioral commitment. First, the causal relationships between brand image, emotional commitment and behavioral commitment were examined. Second, the mediating effects of brand trust were also examined. Undergraduate students(N
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::81f0aa8ad1170e428e26174c1aa7194c https://doi.org/10.5762/kais.2015.16.3.1745 Zobrazit plný text záznamu