An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics
| Autor: | Charles Pettijohn, Melissa Burnett, Nancy K. Keith |
|---|---|
| Rok vydání: | 2003 |
| Předmět: |
medicine.medical_specialty
ComputingMilieux_THECOMPUTINGPROFESSION Nursing ethics business.industry media_common.quotation_subject ComputingMilieux_LEGALASPECTSOFCOMPUTING Meta-ethics Advertising Philosophy of business Public relations Applied ethics Work experience Education Feeling Information ethics medicine ComputingMilieux_COMPUTERSANDSOCIETY business Psychology Curriculum media_common |
| Zdroj: | Marketing Education Review. 13:33-46 |
| ISSN: | 2153-9987 1052-8008 |
| DOI: | 10.1080/10528008.2003.11488809 |
| Popis: | Many consider the term “advertising ethics” an oxymoron. The implied deficiency in business and advertising ethics has prompted the AACSB to include ethics as an important topic for discussion in most business courses. However, many question the efficacy of teaching ethics in the business and advertising curricula. The purpose of this research is to examine the relationships that exist between ethical behavioral intentions and seven characteristics. The characteristics include college major and emphasis, gender, advertising experience, perception of the importance of ethics and the impact of ethics on success, and feelings regarding the ethical standards of future employers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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