How Product Harm Recalls Affect Customer Brand Equality and Trust and Customer Perceived Value

Autor:	Ping Chuan Lee, Lung Far Hsieh
Rok vydání:	2014
Předmět:	Customer retention Computer science Customer equity Brand awareness ComputingMethodologies_SYMBOLICANDALGEBRAICMANIPULATION Corporate social responsibility Brand equity International business Marketing Customer to customer Social responsibility
Zdroj:	Intelligent Information and Database Systems ISBN: 9783319054575 ACIIDS (2)
DOI:	10.1007/978-3-319-05458-2_45
Popis:	Being capable and doing well as a core strategy are very important for business corporations that desire good products, quality, marketing share and cooperative social responsibility (CSR) .International business has developed with the deepening of globalization, and CSR covers a wide range of discussion. Customers are to awakening the attention of business brand equation, trust and businesses to corporate social responsibility (CSR).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::819d7e905ec7342f666f4ab123972141 https://doi.org/10.1007/978-3-319-05458-2_45 Zobrazit plný text záznamu