Strategic management applied to the Six-Sigma suitability appraisal for R&D in FMCG companies
| Autor: | Marcella Nunes de Freitas, Davidson Lütkenhaus |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Total quality management
business.industry 05 social sciences DMAIC Six Sigma General Medicine Technology management Multinational corporation Scale (social sciences) 0502 economics and business Fast-moving consumer goods 050211 marketing Strategic management Business Marketing 050203 business & management |
| Zdroj: | Revista IPecege. 2:80-99 |
| ISSN: | 2359-5078 |
| DOI: | 10.22167/r.ipecege.2016.1.80 |
| Popis: | This research assesses the suitability of the Six-sigma program for R&D in FMCG companies. The study also includes an analysis of its potential advantages and challenges for this business area. This was performed through data acquisition using a web-based survey targeting large scale multinational companies. Results showed that most R&D personnel within FMCG companies see Six-sigma as a positive methodology for their sector. Roughly 80% of the participants selected time saving and better knowledge allocation as the main advantages of the Six-sigma system. Almost 90% of the survey contributors believe that the series of potential benefits could lead to important scientific breakthroughs. A financial challenge is expected with the implementation and it was said to be the main concern of R&D personnel, especially from those with managerial backgrounds. Cultural changes and scientific obstacles were not reported as imminent threats to the new system. In light of the above, Six-sigma was found to be suitable for R&D in FMCG companies requiring only a few modifications in its standards and a well-defined strategic implementation plan. |
| Databáze: | OpenAIRE |
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