| Autor: |
Marina Efremova, Olga Chkalova |
| Rok vydání: |
2023 |
| Předmět: |
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| Zdroj: |
The Economy under Guard. :27-40 |
| ISSN: |
2588-0071 |
| Popis: |
The article explores the mechanisms of sustainable development of service enterprises. The essence and role of client-oriented management in the efficiency of hotel enterprises has been studied. It is shown that in modern conditions the achievement of a stable position of a service enterprise in the market is based on the formation of stable relationships with customers. Based on the results of a sociological survey conducted among guests of a Nizhny Novgorod premium hotel, problems and sources of increasing guest loyalty were identified. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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