Creating Experiential Learning Opportunities for Sport Management Students: The Case of Grand Slam Marketing

Autor:	Todd Hall, Windy Dees
Rok vydání:	2012
Předmět:	Learning opportunities Graduate students Strategy and Management Tourism Leisure and Hospitality Management Pedagogy ComputingMilieux_COMPUTERSANDEDUCATION Sociology Marketing Sport management Experiential learning Education Variety (cybernetics)
Zdroj:	Sport Management Education Journal. 6:71-80
ISSN:	2163-2367 1938-6974
DOI:	10.1123/smej.6.1.71
Popis:	Experiential learning (EL) is a pedagogical approach in which students are given the opportunity to apply conceptual knowledge to practical situations (Muir & van der Linden, 2009; Rogers, 1969). Experiential learning opportunities are one way that sport management programs are preparing graduates for employment in the industry. Southall et al. (2003) suggest the creation of a metadiscrete EL model in which sport management programs provide out-of-classroom learning opportunities under the guidance of faculty mentors, which are offered throughout the entire college experience. Grand Slam Marketing (GSM) at Georgia Southern University is a prime example of the metadiscrete EL model prescribed by Southall. GSM is a faculty-guided, student organization at Georgia Southern University (GSU) that is comprised of undergraduate and graduate students from a variety of majors including sport management. A plethora of implications for professors and students can be formulated from evaluating the GSM model and are discussed in the manuscript.
Databáze:	OpenAIRE
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