Co-creation strategies in times of crisis: The case of Warren

Autor:	Bruno Anicet Bittencourt, Aurora Zen, Rodrigo Spohr
Rok vydání:	2022
Předmět:	Management of Technology and Innovation Business and International Management
Zdroj:	The International Journal of Entrepreneurship and Innovation. 23:144-150
ISSN:	2043-6882 1465-7503
Popis:	This case focuses on how a startup can develop co-creation strategies along with its customers in times of crisis. It explores the case of Warren, which by forming a close relationship with its customers, has developed a simplified investment platform. The startup has grown and made innovations in the financial market. However, it has faced several challenges in the recent past owing to the crisis of COVID-19. This case study provides a detailed account of how firms can deal with crises, specifically in the context of startups. This case study is also useful for identifying the market opportunities in unstable scenarios. This will advance our understanding of how customer relationships can be used to develop innovative solutions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::81204649c1c06dcae6f5f682a4107369 https://doi.org/10.1177/14657503221092969 Zobrazit plný text záznamu