Why do individuals word-of-mouth destinations they never visited?

Autor:	Wee-Kheng Tan, Ching-Hsiang Lin
Rok vydání:	2021
Předmět:	Strategy and Management Human resource management 0502 economics and business 05 social sciences Word of mouth 050211 marketing Advertising Partial least squares analysis Business and International Management Destinations Psychology 050203 business & management
Zdroj:	Service Business. 15:131-149
ISSN:	1862-8508 1862-8516
DOI:	10.1007/s11628-021-00436-x
Popis:	This study investigates the insufficiently researched issue of individuals who have not visited a destination recommending it to others via traditional word-of-mouth (tWOM) and electronic WOM on social networking sites (sWOM). Leisure constraints (lack of interest, time, companion, and money) are analyzed as possible predictors of WOM recommendations. Partial least squares analysis on data from 355 individuals who have never visited London (196 and 159 under tWOM and sWOM scenarios, respectively) shows leisure constraints exhibit restraining (with lack of interest contributing negatively to sWOM recommendations) and enabling (with lack of time contributing positively to tWOM recommendations) potential as recommendation motivators.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::810c03be26b3b5aa0058ff2ac55373b5 https://doi.org/10.1007/s11628-021-00436-x Zobrazit plný text záznamu Full text from SpringerLink