‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid

Autor:	Eleftherios Alamanos, Utami, H, N, Sharron Kuznesof
Rok vydání:	2021
Předmět:	Marketing Bottom of the pyramid Strategy and Management Supply chain 05 social sciences Social justice 0502 economics and business Pyramid Value (economics) Co-creation 050211 marketing Business 050203 business & management Industrial organization
Zdroj:	Journal of Marketing Management. 37:816-855
ISSN:	1472-1376 0267-257X
DOI:	10.1080/0267257x.2021.1908399
Popis:	The paper conceptualises digital technology as a source of innovation in value co-creation (VCC) at the bottom of pyramid (BOP) markets through fieldwork focused on vegetable supply chains in Indon...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::81054c6e9762afe07edff644663f6a8b https://doi.org/10.1080/0267257x.2021.1908399 Zobrazit plný text záznamu Plný text ve formátu PDF