Covid-19, disrupted vegetable supply chain and direct marketing: experiences from India
| Autor: | Nisha Bharti, Sushant Malik, Sucheta Sardar, Amarnath Tripathi |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Economics and Econometrics
Descriptive statistics business.industry 050204 development studies Multimethodology Supply chain 05 social sciences Exploratory research Development Agricultural and Biological Sciences (miscellaneous) Direct marketing Publishing Content analysis Phone 0502 economics and business 050202 agricultural economics & policy Marketing business |
| Zdroj: | Journal of Agribusiness in Developing and Emerging Economies. 13:1-15 |
| ISSN: | 2044-0839 |
| DOI: | 10.1108/jadee-04-2021-0095 |
| Popis: | PurposeThis paper examines the impact of the Covid-19 induced lockdown on selected vegetables to confirm if the vegetable supply chain was disrupted during that period. It attempts to see if direct marketing via FPOs/FPCs helped Indian farmers to cope with adverse situations aroused in vegetable marketing.Design/methodology/approachThis study opted for mixed methods research. First, a granular data set comprising daily observation on wholesale price and the market arrival of vegetables were analysed. Descriptive statistics and Kalmogorov-Smirnov test were used to understand the severity of disruptions in the vegetable supply chain in India during the lockdown. Then, qualitative information from different stakeholders engaged in the vegetable marketing was collected through a phone survey and assessed using content analysis to comprehend how FPOs have helped farmer’s during this crisis.FindingsThis paper confirms disruptions in the vegetable supply chain. Quantities of chosen vegetables arriving in the mandis were significantly lower than in the previous year for all phases of lockdown. Consequently, prices were much higher than in 2019–2020 for both the lockdown and subsequent phases unlock. Results further suggest that those farmers who are already in networks of FPOs/FPCs are able to get benefited. It was also observed that direct marketing through institutional supports is being more explored in the regions where FPOs/FPCs already exist.Research limitations/implicationsSince it is an exploratory study involving a small sample, the research results may lack generalisability.Originality/valueThis study provides scope for direct marketing through FPOs/FPCs in improving the food supply chain. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|