| Popis: |
Corporate social responsibility (CSR), popularly called as corporate responsibility in the agricultural sector has a significant role to play to promote agricultural activities involving the corporate houses and supporting Government plans of sustainability and improving livelihoods. Though many business houses were already involved in the service to society earlier also in India, but the structured form of CSR is more visible now. The efforts done by these companies were never fully acknowledged as a support in strengthening the national system. It is now being understood that multi-stakeholder involvement can better promote food security and positively affect the livelihoods of smallholder agricultural producers in developing countries. Food companies are adopting a comprehensive approach to CSR by addressing environmental and social issues relevant for internal and external stakeholders by communicating them in an appropriate manner to both internal and external stakeholders. It is seen that with high value consumer food brands, CSR initiatives are gradually becoming a core part of business activities in the food sector. This development shows considerable promise in improving the conduct of agri-food firms in the direction of accepting accountability for the impacts of decisions and activities over which they have control. However, given the special features of the sector and the increasing relevance of CSR in the food business and policy arena makes these ventures of great value. It also calls for further attention to shift focus with respect to involving small and medium enterprises along with multinational companies for CSR. By involvement of CSR in development activities, it will initiate and encourage the participation of various stakeholders for the strengthening of agriculture. |
