Comparative Analysis of Customer Loyalty in Islamic and Conventional Banks: A Literature Review

Autor:	Muhamad Ahsan, Rokhmat Subagiyo, Burhan Djamaluddin
Rok vydání:	2020
Předmět:	Research literature Variables Materials Science (miscellaneous) media_common.quotation_subject Islam Business Marketing Loyalty business model media_common Accreditation
Zdroj:	al-Uqud : Journal of Islamic Economics. 5:97-118
ISSN:	2548-3544 2549-0850
Popis:	This paper aims to analyze customer loyalty to Islamic banks and conventional banks through variables studied from previous research. This study used a qualitative approach to research literature, with data collected from reputable international journal articles indexed Q3 to Q1 and nationally accredited Sinta 3 to Sinta 2. This study examines 55 selected articles about customer loyalty from 1998-2019. The analysis results show that the independent variables, moderating variables, and intervening variables in determining customer loyalty to Islamic banks and conventional banks overlap (have similarities).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::80e2846a86b9991424cf6b17d610b268 https://doi.org/10.26740/al-uqud.v5n1.p97-118 Zobrazit plný text záznamu