The Moderating Role of Environmental Concerns in Travel Behavior: An Exploratory Study

Autor: Tung-Zong Chang, Weng Hang Kong, Su-Jane Chen
Rok vydání: 2017
Předmět:
Zdroj: Journal of China Tourism Research. 13:193-210
ISSN: 1938-8179
1938-8160
DOI: 10.1080/19388160.2017.1353471
Popis: The growing concern over environmental impacts caused by human activities has led to more calls to explore how one’s environmental concern might affect travel-related decisions, evaluations, and behaviors. This study explores the moderating role of environmental concerns in the context of the established relationships between travel motivations, souvenir consumption, and travel experience. By clustering respondents into more and less environmentally concerned, the results show a significant difference in souvenir spending between the two groups among nature-motivated travelers, providing support for the moderating effect. For the complete sample, souvenir consumption has a lack of significant relationship with each of the three travel experience measures. However, in-depth between-group comparisons reveal that souvenir spending is significantly correlated with two of the three travel experience measures for the more environmentally concerned travelers; whereas none is significant for the less conc...
Databáze: OpenAIRE