Developing brand relationships through social media communication: a cross-cultural comparison

Autor:	Marsela Thanasi Boce, Omar Ali, Ayse Begum Ersoy
Rok vydání:	2022
Předmět:	Marketing Business and International Management Management Information Systems
Zdroj:	International Journal of Electronic Marketing and Retailing. 1:1
ISSN:	1741-1033 1741-1025
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::80ccbf56f07ad6a9035bae273987d7e6 https://doi.org/10.1504/ijemr.2022.10044788 Zobrazit plný text záznamu