How to Induce Customer Cooperation in the B2C Sharing-Service Context: Exploring the Role of a Reward Program’s Design Factors and Communication Factor
| Autor: | Woohyun Lee, Sooyun Kim, Sunmee Choi |
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| Rok vydání: | 2022 |
| Zdroj: | Journal of Korea Service Management Society. 23:69-100 |
| ISSN: | 2713-8690 1598-1150 |
| DOI: | 10.15706/jksms.2022.23.3.004 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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