Improving Writing Through the Marketing Curriculum

Autor:	Pallab Paul, Theresa Meier Conley, Donald R. Bacon, Carol J. Johnson
Rok vydání:	2008
Předmět:	Marketing Longitudinal study Repeated testing Rasch model Writing skills Basic writing education Evaluation methods Objective test Psychology Curriculum Education
Zdroj:	Journal of Marketing Education. 30:217-225
ISSN:	1552-6550 0273-4753
DOI:	10.1177/0273475308322643
Popis:	An objectively scored assessment of basic writing skills was used systematically in several courses throughout the marketing curriculum at a private university. Results indicate that repeated testing on editing skills with feedback will lead to repeated improvements in skills and that these skills tend to be recalled for substantial periods of time. Furthermore, the objectively scored instrument was found to correlate significantly with actual writing performance. Despite the success with this method, barriers remain to wider adoption.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::80a0b98457bb515fe9c8930a8f53612b https://doi.org/10.1177/0273475308322643 Zobrazit plný text záznamu